Liquid Talent

challenge

Liquid Talent is a marketplace for professionals to connect in real time, based on location. The marketplace and all activity centered around the map, the search results, and the sign up process. I needed to redesign the convoluted, confusing app to make the process clear, the visuals appealing, and the experience delightful.

My Solution

I streamlined and clarified the functionality. I redesigned the visuals to be cleaner and more appealing. I simplified the logo, making it both modern and timeless. I updated the brand’s green, making it less astringent and more visually pleasing. I transformed the once frustrating experience into a simple, seamless experience for the user.