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Yahoo! Finance for iPad

product strategy, mobile design

 

 
 

challenge

Yahoo! didn’t have an iPad app for Finance. The closest thing was a defunct app called MarketWatch. In conjunction with designing the Finance app for iPhone, I also designed the iPad version. Similarly, the goal was for it to look and feel like it fit with the new Yahoo! app and Apple-awarded Yahoo! Weather app (meaning big visuals, clean typography, and a feed of cards that contained news, stock information, etc., personalized to each individual user).

 
 

Initial Wireframes

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Portrait

Feed Wireframe
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Landscape

Scrolling ticker at the bottom of the feed.
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